We have a chalkboard to-do and shopping list on our kitchen wall. It says things like, "Buy train tickets to Berlin" and "toilet paper." (Men never buy this on their own - but that's another blog entry, and then I would have to share the secret handshake. but I digress.) It also has said, "Get Dutch driver's license" for about the last 6 months, but again, that's another story.
But also on that chalkboard can be found some of the advertising slogans that we have developed over the last 6 months for Becel. (All of which are so much better than "breakfast margarine spread.") Dave and Heidi, visiting from Washington, were so impressed with Becel that they helped us to develop several more slogans. Now that we have enough slogans, it is time to share our brilliant breakfast insight.
Breakfast: Becel makes it better.
Breakfast. Favorite meal of the day. Because it has you, and because it has Becel.
Becel - As much fun as spreading paint with a palette knife.
It isn't Breakfast without Becel.
Becel - It is the foundation of every breakfast.
Nothing wrong with butter - but it is not Becel.
I bet it goes better with Becel!
Breakfast is what Becel is all about!
4 comments:
Dave and Heidi brought home some Becel to Washington DC. It's not breakfast without Becel!
Becel is indeed one of the great secrets of dutch breakfast. I wonder if you should actually be letting the cat out of the bag, so to speak, Erik. You should translate the ingredients abel on the container and enlighten us on just why it is so yummy. I do agree! I love the stuff...
Bro, I don't understand how it is this can't be found in the states.
The ingredients are plantaardige olien en vetten (51%), water, droge melkbestanddelen, emulgatoren (lecithin), conserveermiddel (kaliumsorbaat), voedingszuur (citroenzuur) vitamines (E, B6, foliumzuur, D, B12) aroma's, kleurstof (beta-caroteen).
WHich translates (using babel fish) as: vegetable oils and greases (51%), water, dry land milk components, dispersants (lecithin), conservative (kaliumsorbaat), feeding heartburn [?!!! much of learning dutch is like this] (lemon heartburn) vitamins (E, B6, foliumzuur, D, B12) aroma' s, dye (beta caroteen).
My guess: those special "vegetable greases" and "feeding heartburn" ingredients provide the magic mystery of Becel.
I'm going to find it here - there is a dutch store in beaverton.
I have to have some...
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